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Awful Writing Handbook

by Richard Lowe

The Star Wars Sequel Trilogy cost over a billion dollars to produce. The writers had unlimited resources, the best visual effects in history, and characters audiences already loved. They still made Rey a Mary Sue.

Not because they wanted to. Because nobody in the room could name what they were doing wrong.

Rey wins every fight without training. Her failures don’t cost her anything. She receives competency as a birthright rather than earning it through struggle. The Force works when the plot needs it to. Other characters exist primarily to validate her. Audiences sensed something was off from the first film and couldn’t stop arguing about it for a decade, because the problem has a name that nobody on that production team ever said out loud: Mary Sue. If they’d been able to name it, they could have fixed it. They couldn’t name it, so it made it to the screen and cost the franchise billions in goodwill.

The same diagnosis applies across a decade of committee-written spectacle. The Disney live-action remakes removed every flaw from characters whose flaws were the point — Belle’s stubbornness, Ariel’s recklessness, Simba’s guilt — because the writers knew “don’t make her unlikeable” without knowing that earned flaws are what make characters worth following. The Rings of Power stops every twenty minutes to explain what’s happening in the world because nobody flagged the info-dump before it went to camera. Netflix series run four seasons on material that had one good season because nobody could diagnose where the story actually ended.

These aren’t failures of budget or talent or intention. They’re failures of diagnosis. The writers couldn’t name what made the originals work, so they couldn’t see what they were breaking. Breaking Bad earned Walter White’s transformation across five seasons because the writers knew what consequence-free storytelling looked like and refused it at every turn. The original Star Wars worked because Luke failed, struggled, and earned his victory. Mad Max: Fury Road works because every character has something real to lose and the story makes them pay for every mistake.

I cataloged 68 writing sins because I kept watching $500 million productions commit every one of them and finally understood the pattern. It wasn’t incompetence. It was the gap between recognizing good writing and being able to diagnose bad writing in your own work. Those are different skills. The first one you develop by consuming great fiction. The second one requires vocabulary — specific names for specific failures that let you see what’s broken before it makes it to the page.

I’m Richard Lowe. I’ve published 113 books and ghostwritten dozens more. My clients have secured over $30 million in venture capital. I’m also AuDHD, which means my brain doesn’t accept “just make it better” as methodology. When I realized I’d been committing the same sins for years without seeing them — the same sins killing franchise after franchise — I did what my brain demanded: I cataloged every way fiction goes wrong, named each one precisely, and built the diagnostic system that lets you find them in your own work before readers do.

This is that system. If the writers on those productions had it, Rey would have earned her victories. The Rings of Power would trust its audience. Netflix would know when to stop.

$29.95

One-time investment • Lifetime access • Instant download

Get The Handbook →

14-Day Money-Back Guarantee

If this handbook doesn’t change how you revise, request a full refund. No questions.

Questions

How do I know if my character is a Mary Sue?
Ask three questions: Does your protagonist fail at least three times because of their own choices? Do their flaws create real problems that cost them something? Do they earn their victories through struggle or receive them through specialness? Rey fails the first two tests completely — her failures are external, her flaws are cosmetic, her victories are given. The handbook gives you the full diagnostic checklist and specific techniques for converting Mary Sue protagonists into characters who earn their place in the story.
What’s an info-dump and why do big productions keep doing it?
An info-dump is any scene where the story stops to deliver information the writer needs the audience to have. The Rings of Power does it constantly because the writers knew the world was complex and didn’t trust the audience to follow without explanation — which is exactly the wrong instinct. Readers and viewers accept complexity when information arrives through action and discovery. They disengage when characters stop to explain things they already know to each other. The handbook covers every variant of info-dump and the techniques for delivering the same information without stopping the story.
Why do Netflix series run too long?
Because the writers can’t diagnose where the story ends. Every story has a natural conclusion — the moment the protagonist’s arc resolves and the central question gets answered. Sagging middle syndrome and rushed-ending syndrome are both symptoms of not knowing where that point is. The handbook teaches you to identify your story’s structural spine so you know exactly how long it needs to be — and can recognize when you’ve passed the ending and started writing aftermath.
What makes Breaking Bad work when most prestige TV doesn’t?
Consequences that compound. Breaking Bad earns every beat of Walter White’s transformation because it never lets him escape the cost of his choices. Every decision accumulates. Every sin has a consequence that creates the next problem. The opposite is consequence-free storytelling — characters make catastrophic choices with no lasting impact, which is what Game of Thrones became in its final seasons. The handbook covers both: how to recognize consequence-free storytelling in your own work and how to build the compounding causality that makes transformation feel earned.
What are AI-generated sins and how do I catch them?
AI commits sins by default that you can’t see if you don’t know their names. Telltale vocabulary — words AI overuses that humans rarely choose. Sycophantic pivots — characters who agree too easily because AI is trained to be helpful and that helpfulness infects every character it writes. Committee voice — prose that sounds like no one because it’s avoiding sounding like anyone specific. Unearned emotional beats — AI knows the shape of emotional moments without understanding what earns them. The handbook names every pattern and gives you specific search-and-destroy techniques for each one.
What is filtering and why does it matter?
Filtering puts the character between the reader and the experience. “She saw the knife gleam” instead of “The knife gleamed.” “He felt fear rise in his chest” instead of showing the physical symptoms. It sounds like a small difference but the effect is significant — filtering creates distance between readers and the story at the sentence level. Multiply it across 80,000 words and readers drift without knowing why. The handbook teaches you to spot filtering throughout your prose and replace it with direct experience.
Is this just a list of things not to do?
Every sin points to a virtue. Don’t create Mary Sues means create characters with genuine flaws that cost them. Don’t write info-dumps means deliver information through action and discovery. Don’t use consequence-free storytelling means build compounding causality. The sins are negative space — the shape they carve out is positive craft guidance. You learn what good writing is by understanding precisely what bad writing does.
Refund policy?
14 days. If it doesn’t change how you revise, full refund. No questions.

The original Star Wars worked because a farm boy with no special destiny except the one he earned had to lose his mentor, fail his friends, and fly down a trench with no targeting computer and nothing but his own judgment. That’s not a Mary Sue. That’s a character whose victory costs something and means something because we watched him earn it.

The Sequel Trilogy forgot what that felt like. The Disney remakes forgot why the flaws mattered. The Netflix series forgot where the story ended. None of them had a name for what they were losing, which is why they kept losing it.

You can’t fix what you can’t name. This handbook names everything.

$29.95

One-time investment • Lifetime access • Instant download

Get The Handbook →

14-Day Money-Back Guarantee

If this handbook doesn’t change how you revise, request a full refund. No questions.

Part of the AI Writer’s Library Series. See also: Character Handbook | Revisions Handbook

2025 Richard Lowe

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