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Publish Your Book

by Richard Lowe

Publishing a book has never been easier, and never been more confusing. Dozens of platforms compete for your manuscript, each with different royalty structures, distribution networks, content policies, and optimization strategies. The wrong choice costs you time, money, and readers. The right choice gets your book in front of the people who want to read it.

This guide cuts through the noise. Written by a publishing consultant who has published over 100 titles across multiple platforms since 2016, it covers every major publishing path with direct, experience-based advice that most guides carefully avoid.

Amazon KDP dominates the ebook market and offers the fastest path to publication, but its algorithm, exclusivity program, and content policies require careful navigation. Draft2Digital simplifies wide distribution across Apple Books, Kobo, Barnes and Noble, and library networks, but comes with content restrictions and platform-specific quirks that catch authors off guard. Lulu and IngramSpark open the door to professional print quality and physical bookstore distribution, but demand professional-grade files and a clear understanding of the economics before you commit. Traditional publishing still offers credibility and reach that self-publishing cannot match, but the rejection rates, timelines, and royalty structures are brutal and widely misunderstood. Hybrid publishing promises the best of both worlds and usually delivers neither.

Each chapter covers a specific platform or publishing route: what it does well, what it costs, what the policies actually say, and what experienced authors have learned the hard way. The book does not walk readers through platform interfaces, since those change constantly, but gives them the strategic framework to make the right decisions and avoid the expensive mistakes.

For authors at any stage — writing their first book or rebuilding a catalog — this is the publishing guide that tells you how it actually works.

Amazon Kindle Paperback (IngramSpark) epub (Kobo)
📖 Look Inside Need a Ghostwriter? Let’s Talk
ISBN (Paperback): 978-1-946458-98-8
ISBN (eBook): 978-1-946458-23-0
Publisher: The Writing King
Publication Date: April 9, 2026
Print Length: 198 pages
Language: English

Questions

Do I need to read this cover to cover?
No. The book is designed to be used as a reference. If you’re committed to Amazon KDP, read the fundamentals chapter and the KDP chapter. If you want wide distribution through Draft2Digital, go there. If you’re evaluating IngramSpark for print, read that chapter before you commit. Each section stands alone.
Does this cover AI-generated content?
Yes. Amazon KDP now requires AI content disclosure, and the book covers what that means and how to handle it. The broader chapter on KDP policies addresses what has changed and what kinds of content have come under increased scrutiny across platforms.
Is traditional publishing covered?
Yes — including the parts most guides skip. Rejection rates, realistic timelines, actual royalty structures, and what it means to sign over rights for the duration of copyright. The book also covers hybrid publishing and why most hybrid publishers are expensive vanity presses with better branding.
Will this still be relevant in a year?
The platform interfaces change constantly — this book deliberately does not cover those, since screenshots go stale in months. What it covers is strategic: how the economics work, what the policies actually say, how the algorithms prioritize content, and what decisions produce better outcomes. That framework stays relevant even as the details shift.

Read the Introduction

I still remember the sick feeling in my stomach when I clicked “Publish” on my first book in 2016.

Three months of writing. Hundreds of hours of research. A cover I was proud of. And then… nothing. Zero sales for two weeks straight.

I’d fallen into the classic trap every new author falls into: I thought writing the book was the hard part. Wrong. The real challenge was figuring out how to get my book in front of people who wanted to read it.

Today, I’ve published over one hundred titles across multiple platforms. I’ve made every possible mistake you can make in self-publishing, plus a few that seemed impossible until I stumbled into them. Authors are still making the same mistakes I made in 2016. They’re still throwing their books into the void and wondering why nobody’s buying them.

Every self-publishing guide starts the same way: “Anyone can publish a book!” True. Those guides conveniently skip the important part: anyone can publish a book, but most people publish it wrong. They choose the wrong platforms for their goals. They price their books to fail. They write descriptions that make their books sound boring. They pick categories where they have zero chance of being discovered. And then they wonder why their book isn’t selling.

The breakthrough came when I stopped thinking like a writer and started thinking like a reader. Instead of asking “How do I publish my book?” I asked “How do readers find and buy books online?” Everything changed.

After publishing over a hundred books, here’s what I know for certain: there is no magic formula for publishing success. There are only better and worse decisions. The authors who succeed long-term aren’t necessarily the most talented writers. They’re the ones who understand how the business side works and make strategic decisions based on their specific goals.

Your book deserves to find its audience. Let’s make sure it does.

Amazon Kindle
Paperback (IngramSpark)
epub (Kobo)

2026 Richard Lowe

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